July 29, 2019

Surviving My First Miami Swim Week

I have been obsessed with swimwear for as long as I can remember. I’m sure the obsession rooted from the many years I spent in and at the pool as a competitive swimmer. However it wasn’t until I started working for a swimwear e-commerce company after college that I truly began to appreciate the industry. I was introduced to so many new brands, and companies, and it really sparked my interest. I suddenly needed alllll of the cutest suits on the market (and I went into a lot of debt getting them).

For the five years that I worked as the content marketing manager I wished and hoped that they’d send me to Miami Swim Week with the company’s fashion buyers to cover the events on our social channels and blog. Every July I’d hint at them to send me and hold my breath, but sadly they never did.

So as you can imagine, when I got invited to the Monday Swimwear 2019 runway show– I jumped at the chance to go. Monday Swimwear is one of my all-time favorite brands, but to be honest I would have been excited to go watch any runway show.

I had heard rumors that Miami Swim Week was equal parts busy and chaotic, but I was going in blind.

The rumors weren’t wrong.

The shows we went to were amazing, but totally unorganized. We were missing from the guest lists for shows we had been personally invited to, and the shows almost always started late. The seating was limited, which isn’t ideal for a room full of girls in heels. The cocktail party we had been invited to was far less intimate than I had expected. And I didn’t get a preview of the 2020 trends like I had anticipated we would. There are a lot of things people don’t tell you about Miami Swim Week, but there’s magic in the madness. While some people may have been irritated by the lack of seating at the shows and stressed by the dicey communication from brands, I was just so dang happy to be there.

We got invited to a few different runway shows, and some brand meetings, over the course of the weekend. But when we got there, we decided we needed (wanted) more time to relax at the beach, and shoot content, so ended up bailing on a few events. Since blogging isn’t my full-time job, I didn’t feel obligated to attend anything. This made it feel less like a work-trip, and more like a mini vacation.

If you plan on going, here are my recommendations for a (semi) seamless experience:

1) Make a tentative schedule of events and shows you want to go to, but leave windows open incase plans go awry.

2) Learn to go with the flow, because things will likely get delayed or derailed.

3) The shows run all day and night, so bring snacks incase you don’t have time for lunch or dinner.

4) Set aside one “free” day at the end of the trip so you can relax and recoup from the madness.

5) Enjoy the fact that you’re at Miami freakin’ Swim Week and have fun!

Of course, I’d love to go back, but I’d do it differently knowing what I know now. So, here’s to hoping for Miami 2020.

xx, jordan


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