As a full-time marketing communications manager and part-time blogger, you can imagine that I take grammar, writing and social media very seriously. If I had a dollar for every time I read a caption or blog post with some sort of grammatical error, or saw something on my Instagram feed that annoyed me, I could retire at 27. Now, I try not to judge (that’s a lie— I’m super judge-y), but Instagram and blogs are such influential platforms, that it’s hard not to fixate on others’ content. When I’m scrolling through my various feeds, I want to be hit with inspiration, not confusion.
I’m not saying that I’m perfect (I’m not), but I have accumulated a handful of pet peeves over my years of experience in the industry, and it’s time to get ’em off my chest.
Full disclaimer, should you decide to continue reading, this super salty post may offend you.
Grammatical errors. For example, when people use the apostrophe in “Monday’s” incorrectly (insert infinite eye roll emojis). This one kills me. Monday with an apostrophe ‘s’ either makes it possessive or a shortened version of “Monday is.” It does not, under any circumstances, make Monday plural. Ever. If you’re trying to say, “Mondays are the worst,” leave the apostrophe out.
Don’t even get me started on your and you’re, or there, their and they’re. I can’t.
Loop giveaways. I understand that building your brand is hard, and you’ve got to do what you’ve got to do, but loop giveaways seem so inauthentic to me. And to be completely honest, they’re just flat out annoying. I don’t want to see the same iPad and Starbucks gift card seven times while scrolling through my feed. If you want to do a giveaway, partner up with your favorite brand, or one other influencer, and come up with something original.
Proofreading, or the lack thereof. If your one job is to blog, you have time to proofread that shit. It drives me crazy seeing bloggers with 100,000+ followers, yet they overlook simple typos and can’t form a proper sentence. If you’re blogging, shouldn’t you be able to write? I know I’m not perfect, and I’m sure there have been a handful of typos on my site, but you can bet your bottom dollar that I proofread every single post at least three times before it goes live.
When people are chewing (smacking) in their Instagram stories or Snapchats. I get it, career bloggers need to establish a presence on social media. Unfortunately, that means you will frequently see influencers recording themselves while eating, and talking with their mouths full (smacking) in their videos. Like, why? You’re eating popcorn, we get it. Nobody needs, nor wants, to see that. What is the value in posting it? (there isn’t one).
Spam. I hate, hate, hate the bots. Spam-y comments, on both Instagram and my blog, make me want to pull my hair out. And how about the people who follow you, and then unfollow you six hours later if you don’t follow them back. I ain’t no follow back girl.
Faulty editing. You know those people that manually blur out the background of their photos, trying to make it look professionally out-of-focus, but ultimately end up making it look really, really bad? I’m talking about them. I’m no photoshop guru, but sometimes, less is more.