July 17, 2017

Blogging 101: How To Stay Inspired

FILED IN: Lifestyle

Blogging can be a vicious cycle of having too many ideas to act on, to being in a creative rut. One month you’re pumping out three blog posts per week, and the next you’re lucky if you can get three blog posts up at all. Having a website, or brand, is a constant labor of love and it’s discouraging when your ideas run dry.

I know that after 15 months I don’t have all of the answers, but I have come to realize that sometimes fresh content just doesn’t come as naturally as you’d have liked. And that can be especially daunting if you’re constantly comparing yourself to the career bloggers who create content like it’s their job— because, well, it is their job.

So, to that end, I’ve come up 8 ways to find inspiration— not just in blogging, but in life.

Peruse Pinterest — I think any creative person would agree, Pinterest is the holy grail. Whether you’re looking to give your home a face-lift, change up your hairstyle or find outfit inspo for your next blog post, Pinterest is the way to go. I can spend hours on the couch pinning and screenshotting photos and making mental notes of new content ideas.

Buy a magazine — Personally, I don’t like magazines, but for whatever reason unbeknownst to me, I have a handful of them delivered to my home every month. While I am guilty of thumbing through them once before tossing them out, it’s a good way to find article topics. There are countless editorial pieces in a magazine, and one or two of them might jump out to you as a potential post.

Travel — I know this isn’t financially realistic every time you’re feeling stuck, but visiting somewhere new can help you remember how to see creativity and culture. If you’re lucky enough to travel, the new content will flow naturally. If can’t swing a tropical vacation, go somewhere close by— visit a field of flowers, the ocean, a new coffee shop or the mountains— anywhere that will give you a new perspective and breath of fresh air.

Look at the calendar — This seems like a no-brainer, but take advantage of any upcoming holidays. Why? It’s easy content that people will enjoy. Whether you’re sharing a Valentine’s Day cocktail, New Year’s resolutions or your favorite DIY Halloween costumes, it brings a fun and relevant aspect to your site.

Check out other blogs — While you don’t want to copy them directly, you may resonate with a topic one of your favorite bloggers has previously shared. Check out a handful of your go-to blogs and scan their posts from the last year— while it may be old news to them, it could be something significant to your life now that you hadn’t thought to share. Use your own voice and give the topic a spin that your readers will appreciate.

Be open — Be open to change. Be open to failure. Be open to new experiences. And be open to sharing all of the above with others. One of my favorite things about blogging is being able to open up, and write about personal experiences as they happen. I feel like if just one person reading can relate, it’s worth it.

Window shop — If it’s online, does it still count as window-shopping? I do this almost every morning before I start work. Whether it’s Revolve or Forever21, I am constantly browsing fashion trends for outfit inspiration. I use this to trigger new collaborations and photo shoot opportunities.

Take a break — Sometimes, the ideas just aren’t there, and that’s okay. It’s important to know when to step back and take a break from writing, from studying, or even from work— because no content is better than content that lacks quality or value.

xx, jordan


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