June 5, 2017

Blogging 101: Then Vs. Now

FILED IN: Lifestyle

After graduating college in 2012, I had a lifestyle blog— Overdressed and Underemployed. I mostly wrote about the struggles of landing a career post-graduation, but threw the occasional recipe and fashion post in to the mix for good measure. Naturally, after I landed said career, the blog died.

After The Ocean Minded hit it’s one year anniversary in March, I went back and re-read all of my old blog posts from Overdressed and Underemployed. While my writing style has remained the same, a lot has changed since then.

I would encourage you to google it for a good laugh, but after I read through all of the old posts, I deactivated the account (sorry).

In 2012, the world of blogging was just making its debut. We didn’t see the affiliate product links, modern web design, quality photos and collaborations that we see polluting our feeds today— it was all about the writing, in the simplest form. A part of me wishes I would have stuck with it five years ago, and evolved with the platform, but then I wouldn’t be where I am today.

Since I had a blog then, before blogging was cool, and have this tiny labor of love now, I am sharing all of my self-proclaimed wisdom. So here it is: blogging, then versus now.

The photos — When I started blogging in 2012, photos weren’t my priority. Any photo I posted was shot on my iPhone 4 and had little to no editing prior to being uploaded. I posted a lot of collages of product and an embarrassing assortment of grainy, pixelated photos of food. On the rare occasion that I felt inclined to share an outfit post, it was usually shot from an awkward angle and hardly ever showed anything above my neck.

Now, quality photos are the backbone of blogging. I have a full team of stage-moms (as I like to call them) and a rather tedious process. I bit the bullet and bought a legit camera, invested in Adobe Lightroom and a variety of other editing apps, and recruited my family and friends as photographers.

I do occasionally work with some really great professional photographers, but more times than not, my dad and boyfriend are the real MVPs behind the camera.

The content — As I mentioned above, I primarily wrote about the highs and lows of searching for a job after college, I did a handful of product round-ups around the holidays, shared interview tips and tricks, and concocted a few cocktail recipes. My content was unique, and the writing was solid, but my ideas for fresh content ran dry quickly. In my short year of blogging as Overdressed and Underemployed, I did one product review for a local make-up company before calling it quits altogether.

Now, I have a lot more valuable insights on life. At 27, I feel like I have more experiences and obstacles that I am able to share with my readers. I like to be real and honest and personal, because I think that’s easiest for people to relate to. Of course, I also work with a lot of brands. Being able to style bikinis and outfits from really killer companies on a monthly basis adds creativity and freshness to my content, and I am forever indebted to the boss babes who partner up with me.

People often ask me, “it must be hard coming up with new content all of the time, how do you do it?” I just laugh. I have a running-tab of content ideas in the notes in my phone and my journal, yet I never have enough time to write half of the things that I want to write.

The design — This almost goes without saying, but the evolution of web design over the last five years is astonishing. Everything from the format to the font has changed for the better since 2012. I think any blogger who has been doing this for a while can attest to that.

That all being said, I’m really excited to see where the next few years takes this whirlwind world of blogging.

xx, jordan


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