June 17, 2016

Why Don’t You Blog About It

FILED IN: Lifestyle


People decide to blog for different reasons. Some write blogs as an outlet to cope with life struggles, health complications or loss. Some bloggers use their site to talk fashion, fitness or travel. Some merely post photos. Some bloggers write to help others or to seek answers. There are bloggers who blog for fun and those who blog full-time for an income. So, why did I start blogging?

Right after college graduation in 2012, I was living at my parents’ house, working part-time and hunting for a career. The application process was extremely frustrating and discouraging. I decided to start a blog, Overdressed and Underemployed, to address common obstacles for recent graduates. The blog kept me busy and gave me a hobby in the uneventful months following graduation. Once I, to my surprise, landed my dream job, the blog took the back seat. I tried to keep it running, but the excitement of a new job, new city and new friends took priority. Soon after, I deactivated my account.

Fast forward four years. Now, as a seasoned marketing manager for a fitness and fashion online retailer, my knowledge in blogs, the e-commerce industry, marketing, social media, search engine optimization, and writing has grown immensely. After managing content marketing at my 9-5, becoming the public relations liaison between my company and bloggers, collecting bikinis like it’s my job, learning how to surf, competing in triathlons and half-marathons, perfecting my eye for aesthetics and pursuing my passion for writing, I thought, “hey, I have a real shot at this.”

Thus, with my love for the ocean, passion for fashion, active lifestyle, and obsession with bikinis, my lifestyle blog with a beach vibe, The Ocean Minded, was born. For me, blogging is a place to shamelessly share my creative content, foster new friendships, feature my favorite brands and inspire like minded people.

I blog as a hobby, not a career, but nonetheless it has it’s challenges. Coming up with new, authentic content is hard. The pressure to have a curated collection of creative, captivating and clean imagery in every post is a job in itself. Managing the business aspect and juggling collaborations with companies can override the joys of writing. And of course, comparing my blog to those who have been doing it for years knocks me right off cloud 9.

With that said, in the short 3 months that I have been blogging, I have formed relationships with dedicated bloggers, social media influencers and loyal brands. I have tested my creativity and learned a lot about my writing and about myself. I have felt discouraged, but more times than not I have been motivated and proud to be a part of such an inspiring community.

At the end of the day, blogging is not always a walk on the beach, but I wouldn’t trade the last three months for anything in the whole entire world. So, that’s why I blog.

Do you have something to say? Why don’t you blog about it.

xx, jordan


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