Obnoxiously colorful, old and faded beach towels with 1990’s cartoon characters on them are things of the past (sorry, Walmart). Beach towel brands world-wide are stepping up their game, big time (emphasis on the word big). Cinderella and Spongebob have been replaced with tie-dye, fringy details, geo-prints, boho hues, stripes and extra-large towel sizes (because let’s face it, size does matter).

I’m not really sure where the idea of a round towel came from, but I’m all for it. They are one of the most coveted beach accessories out there, and rightfully so. The Beach Lulu roundies make my world go ’round, seriously.

These trendy towels are uuber soft, super thick and insanely chic. At nearly 60″ around, these rounded, fringed, terry-cloth towels are big and brilliant. And did I mention their beach-inspired designs are hand-drawn? They make my ocean-loving heart real happy.

Snag your own Beach Lulu towel and get $30 off with code “OCEANMINDED” (you’re welcome).

Shop the look: Beach Lulu Tribal Lulu Roundie, Peixoto Flamingo One Piece, Wide Brim Straw Fedora